Monetization of Mobile Games | Mobile Game Monetization Strategies

“Money is not everything.”

There are two kinds of people who believe in that phrase – people who have more money than they can spend in their entire lifetime, and those who have reached Nirvana. And since the most of us (more than 95 percent of the world population) do not fall in any of those categories, it is better to start looking for ways which can fetch us money.

However, it’s easier said than done. You may already be aware that more than 95 percent of the mobile games are available for free in the market. It means if you are launching a new game, you also offer it for free to the users, in order to make it popular.

Gone are those days when people used to pay thousands of dollars for a PC game. Now that smartphones have reached every corner of the world, it no longer remains a mystery why mobile games are gaining such popularity these days.

But as a game developer, how are you supposed to earn if you give it all away for free?

Well, technically there is no hard and fast rule that forces you to make your game absolutely free for the users. In fact, there are three particular ways that allow you to earn a significant amount of money from your game.

To make money from any app or game you need to do monetization process. It monetizations mean making your app /game eligible to show ads on it. By doing that you will be paid by the publishers for showing those ads.

you can use any ads like Google Adsense, or any other ad network you find good.

For games, Unity Provides monetization methods by using Unity ads which allow unity ads revenue can always use this mobile game monetization method to monetize mobile games.

Unity Ads vs Admob

  1. No Minimum traffic restriction in unity ads.
  2. There is no restriction in unity ads for ad types of categories.

Mobile Game Monetization Strategies

Premium paid apps

Even though the market is getting crowded with free mobile games and applications, there is a group of games and applicatios that offer their services in exchange for a significant amount of money.

Take “Max Payne” for instance. Even though it is made by one of the largest companies, Rockstar Games, it still charges a fee when you try to install the game. And since people are already familiar with the gameplay, they still pay the fee to install it.

If you believe your game has that kind of potential, you can definitely make it a premium one and earn money when anyone downloads it.

In-app purchases (IAP)

This is a smarter way to earn money from the game while allowing the users to play it for free. In this particular method, which is often called the “freemium model”, you don’t charge the user for installing the basic version of the game, but offer him/her new features, characters, abilities or even levels inside the game in exchange for some money.

Popular mobile games like Injustice 2 (WB Games), Clash of Clans (Supercell) and others have adopted this way of monetizing their applications. Since free mobile games will continue to dominate the market in 2018 and beyond, it’s definitely a better way to make money, that too on multiple occasions.

According to Greedy game, an in-game advertising company from India, around 78% of the total spending on Google Play app store is done by in-app purchases.

In-app advertising | Advertising on an app

In 2018, in-app advertising is considered the most effective way for monetizing a mobile game. Technically, it cost no money to the user, but also allows you to earn revenue by running in-app advertisements.

Every time an ad is shown in your game, you make money. You get paid for the impressions. Based on the eCPM (effective Cost Per Mile) you can earn a significant amount of money every day. Popular games like Pokemon Go, Candy Crush Saga, and Clash Royale were earning more than 1 million dollars every day last year. This year, the revenue is even higher.

Ads are more promising in today’s date as they require no specific actions from the users’ end. In some cases, they may require clicking the ad, but the number of such ads has also gone down in the past few months. As a game developer, you should also pick the ads that do not require the user to do anything, yet earn you significant revenue.

The ads, integrated using the Unity Software Development Kit (Unity SDK), are quite useful for today’s market as they focus on improving player engagement through high-quality video. And since Unity SDK ads offer the highest average revenue per user (ARPU), it is better if you integrate this form of ad inside your game.

Unity Ads Integration

How can you integrate Unity SDK ads in your game?

Well, installing Unity ads in your game can be bit trickier, and since even a small mistake can disrupt the entire application, it is advised to be careful while integrating the ad. Here’s what you need to do.

  1. Go to the build settings of the game and enable the ads in the service window after choosing the operating system (iOS or Android).
  2. Next, you need to go to the Windows/Services and choose the right organization before clicking on “Create”. After this step, you’ll see an Ads selection.
  • On this step, you will require your coding skills. Go to the GameProject/UI/Button and create a button for the scene. Following that you need to input the code.
  1. Once the coding is done, you can hit play and see the results.
  2. In addition, if you need to make modifications like the placement of the ad, skip setting etc., you can do that using the back end Unity dashboard.

The dashboard also allows you to keep track of your statistics and other crucial information like the number of impressions, earning, fill rate etc. You can go through the following link to understand the integration process better.

At the end of the day, we all love to receive a little appreciation for the hard work we do, and there’s no bigger motivation than money itself. As a game developer, you cannot always expect the users to invest in the in-app purchases. That’s why, the Unity SDK ads, which do not exactly force the users to make any move, seem more convenient for both the user and the developer.

It makes no difference if 98 percent of the users don’t pay any kind of money for your game. As long as they play the game and watch the ads, you will keep earning profit from it. There is a certain type of ad that offers rewards to the user on watching the full ad. You can use that type of Unity ads in your game to improve the user’s experience while making money as mentioned previously.

Author Bio: Adam Hebrew is a professional programmer who is associated with for past 5 of years. Kenneth has received his master degree in Computer Science from the Auckland University of Technology. He likes writing students with their academic assignment help for all study levels.



Hello! I'm a blogger, author and world traveler. A professional freelance writer based out of Spain, AIDEN focuses mostly on the worlds of technology, gadgets, and the Internet. You can find my blogging among several other websites around the web.

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