Getting Back-Links to your site is the best way to increase your number of visitors and to get attention from search engine spiders. This article is filled with useful tips to help you build a solid network of back-links.
Do not create back-links leading only to your homepage. You need to bring visitors and search engine spiders to different pages of your site, especially to the pages where you are writing product reviews or selling your products. Make sure this content is relevant to the pages where you place your back-links. Develop a consistent strategy to promote your newest products or get people to visit the pages where you advertise your discounts. You can also use links to your updates since this kind of content will be easy to relate to many different topics discussed on the pages where you place your back-links.
Getting back-links is not as hard as it seems. With time, you will build a good network of webmasters and bloggers who are targeting a similar audience. Do not exchange links with your direct competitors; look for bloggers who are popular among your audience and who do not monetize their blogs by selling products for instance. It will be easy to get back-links if people feel like they can get something out of the agreement; feature links and content from your partners regularly and share their updates on social networks for instance. You could even give them free products or interesting discounts.
If you can, get your content syndicated by online magazines or newspapers. Get in touch with different editors and send them writing samples. If you have managed to establish yourself as an expert on your topic, you should be able to get a few different online publications interested in featuring your content on a regular basis. Make sure you get links to your own site throughout these featured articles. Choose an online publication your target audience is likely to read and share with their friends; more people will see your back-links that way.
Keep in mind that back-links expire. If you get your content featured on a blog or an online magazine, these links will generate traffic for up to a month. You need to keep building more back-links. Stay in touch with different bloggers and webmasters; perhaps you can get more back-links on their site in the future. You also need to stay up to date with new trends; your potential customers are probably going to find new sites to visit frequently and other sites will not stay popular forever. Stay informed and get some back-links on sites while they are popular, as long as their content is related to the page you want to link to.
Importance of Backlinks for SEO:
SEO, or search engine optimization, is an easy way to make your site more prominent so that it will attract more visitors. With just a few simple steps, you can make your site more attractive to the search engines so that it will appear near the top of the search results.
Search engines love to see fresh content, so make sure that you update your site regularly with a steady supply of unique new content. Try to publish something new to your site several times a day at a minimum. Having a blog on your site makes it easy to provide new content. Just make sure that the content you are posting is well-written and contains your most important keywords.
Make sure that your site is as easy to navigate as possible. The easier it is for people to find their way around your site, the easier it will be for the search engines to do the same. You want them to be able to index your entire site, so make sure that they can do so without encountering any difficulties. Include a sitemap that links to all of the pages on your site and keeps it up to date.
Find out who your main competitors are and study their sites to see which techniques they are using. If they seem effective, copy them on your site. Look for the keywords they are using and see what kind of results they are getting from them. This can help you figure out which keywords you should be using and which ones you should be avoiding.
Remember that there is more to SEO than just optimizing your own site. You also need to spend some time getting other people to link to you. No matter how much time you spend on your site, if no one bothers to link to it, you are not going to be very highly ranked by the search engines. Find other sites that will trade links with you, use social media to link to your site and avoid using link farms or other shady techniques. You want the majority of your links to come from highly-rated sites.
Remember to properly optimize your links with strong keywords and to place your back-links where your customers will see them. Search engine spiders will follow these links and index your pages if your links are relevant to the content of the site on which they were featured; choose where you place your Back-Links carefully.